We're passionate about designing stylish, functional loungewear and swimwear for women who are – or who hope to be – bringing their little miracles into this world.
Hi! My name is Alicia – Founder of Rules London.
Thank you so much for stopping by! We’re currently taking a short break — the shop is temporarily closed from midday on 21st April and will reopen on 2nd May at 9am (UK time).
Feel free to have a look around by entering the password below:
Password: followrules
Please note: Any orders placed between now and 2nd May will not be processed until after the Bank Holiday (from 6th May onwards).
Time until we reopen:
Rules London is here for the Journey!
Be the first to know when we launch.