At Rules, we believe in the importance of sustainability and strive to make a positive impact on the environment. We use only the highest quality bamboo fabric for our products, which offers a range of benefits including being eco-friendly and sustainable. Please see benefits of bamboo here.

While we are currently unable to manufacture our products in the UK, we are committed to becoming carbon neutral by offsetting our carbon emissions through our partnership with One Tribe. Please visit our Impact page for more information on our sustainability efforts. 


We don’t just sell clothing, we actively design innovative solutions that focus on slow fashion principles. We listen to the needs of women at all stages in their lives and create functional, high-quality and attractive clothing that meets real needs. We believe that high-quality clothing should be accessible to everyone and strive to offer fair pricing while maintaining ethical sourcing standards. By selling online only, we avoid traditional markups and pass those savings directly to our customers. Join us in our mission to create a more sustainable future, one piece of clothing at a time.


At Rules, we are committed to upholding the highest standards of human rights in all of our business operations. We base our work in this area on the United Nations Guiding Principles on Business and Human Rights (UNGP) and are actively taking steps to implement these principles in our company.

In accordance with the UNGP, we have a clear policy commitment in place to respect human rights and undertake regular human rights due diligence across our entire value chain. We also have established mechanisms in place for individuals to raise any concerns or report any violations of human rights within our operations.